Your
Traffic Building Checklist: 15 Ways
to Get More Visitors Who Are Ready to Buy
<<Part 1 of
2>>
by Alexandria K.
Brown, “The E-zine Queen”
When many of my clients first come to me for coaching, they
share that one of their biggest challenges is getting enough visitors to
their site. Attracting traffic isn't a cut and dry process — there
isn't one perfect way to do it. But there are many ways that, when used
collaboratively, will build you a nice stream of visitors.
To get your marketing wheels turning, check out these 15
simple ways to attract new visitors to your site. This is not an
exhaustive list by any means, but it will give you several fresh ideas
to try.
Now, remember — you don't want to expel effort in getting
just anyone to visit your site. You only want people who would likely be
interested in what you have to offer. So before you read on, answer this
question:
"WHO are your target clients or customers?"
Are they men, women, or both? Do they own a certain type of
business or work in a certain profession? Are they young, old, or middle
aged? Are they left handed? Do they own pets? Can they juggle?
I hope you see where I'm going here. The more you know about
your ideal clients/customers, the better you'll know where and how to
find them .
So ... keep that information in mind as you consider these
traffic-building tactics:
___ 1. Search
Engines and Directories
Why not be in front of people who are actually searching for
your product or service? Get your site listed in the top search engines
by either learning about this topic on your own or investing in
assistance. Because there is A LOT to learn and the rules keep changing
all the time, this is an area I advise you get some help in. (I
recommend my friend Marc Harty at http://www.SearchEnginePatrol.com.)
___ 2.
Pay-per-Click Directories
In pay-per-click deals, you only pay for how many people
actually CLICK on your ad to get to your Web site. Services such as
Overture (http://www.overture.com/) and Google AdWords (https://adwords.google.com/)
let you bid on how much you'd like to pay per click, and many times your
listings appear above the regular listings in the major search engines.
(To learn more, see my article, "Pay Per Click: What's It All About
?" at ezinequeen.com.)
___ 3. Your Own
E-zine
If you publish your own e-zine, you already have a warm pool
of prospects who are likely interested in what you have to offer. Give
them a reason to visit (or re-visit) your site by adding new content,
giving away a free report or e-book, or offering a special
subscriber-only promotion on your products and services. (To learn more
about publishing your own e-zine, sign up for one of my FREE monthly
teleclasses at ezinequeen.com)
___ 4. Your
Articles in Other E-zines and at Other Web Sites
This has been one of my most successful traffic-building
tactics. There are thousands of online publishers who would like to use
YOUR articles in their e-zines and on their Web sites! Find them via the
Directory of E-zines (http://www.1automationwiz.com/app/aftrack.asp?AFID=44985)
(my favorite) or search for Web sites that accept "free
content" submissions. Be sure to add an attention-getting blurb at
the end of your article that gives the reader a reason to visit your
site ASAP. (To learn how to do this, see my article "Recycle Your
Articles and Gain Tons of New Subscribers" at ezinequeen.com.)
___ 5. Ads in Other
E-zines
Identify other e-zines whose readership matches your target
market. Search the Directory of E-zines
(http://www.1automationwiz.com/app/aftrack.asp?AFID=44985) and the Web.
Find out if the e-zines accept advertising and learn what their rates
are. Run at least three ads in a row, preferably five to seven, to get
an accurate representation of how the ad pulls. Use an ad-tracking
program to determine how many clicks each ad is getting. My shopping
cart program has this built in, but if you're looking for a separate ad
tracking service at a low cost, AdMinder is a good one. (http://www.adminder.com/go.cgi?id=akb1)
___ 6. Ads on Other
Web Sites
Research other Web sites where your target market visits and
inquire about advertising. Have ready both text ads and banner ads of
different sizes. (For examples of banner sizes, see some of the banner
ads I provide to my E-zine Queen Affiliates at
http://www.ezinequeen.com/graphics.htm)
___ 7. Online
Forums and Discussion Groups
Where do your prospective clients and customers hang out
online? What organizations do they belong to? Identify popular forums
and discussion groups that are related to your subject area and where
prospects in your target market may be lurking. You'll find more than
you ever knew existed just by doing a few online searches. Don't be
self-promotional in your postings — be helpful and answer questions as
related to your area of expertise. Let your value shine through and
include your Web site address underneath your name.
TO BE CONTINUED ...
(c) 2003 Alexandria
K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, “The E-zine Queen,” is author of the
award-winning manual, “Boost Business With Your Own E-zine.” To
learn more about her book and sign up for more FREE tips like these,
visit her site at ezinequeen.com.
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