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e-BizResources Update
April 27, 2007======================
Hi there,
Michael here. Welcome to the latest issue of "e-BizResources Update". I hope you're well. There's a lot here for you again today.
As I sit here typing this, I'm enjoying the sound of rain on the roof, finally. You see, the last 12 months have been the driest we've seen in decades.
There are many parts of the world where people would laugh to hear us refer to it as a drought, but most of mainland Australia has been subject to varying degrees of water restrictions.
But in Adelaide, it's been raining steadily for the last 48 hours, with a few more days of it to come. And it's been raining in other parts of the country too.
It's not yet enough for the weather bureau to say it's broken the drought, but it's sure given the farmers a reason to smile and start planting crops.
It's a great sound!
Now, I suppose I'd better get on with some business.
It's getting pretty late here and one of the items below is very time sensitive, so I'll jump right into it.
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1. You need ot check this out quickly - 3 Day Fire Sale
How To Get More Loyal Customers To Your Blog
If you're having trouble getting traffic to your blog, Greg Hall has put together a collection of products aimed at helping you solve that problem.
The price is going up every 30 minutes and there is a customer-only 100% commission affiliate program too, so check it out now at:
Easy Blog TrafficThis is a bundle of products from a number of people, with the bonus of "From The Basement To The Boardroom". PLUS there's a list of surprise bonuses on the download page too. At the time of writing this it's still under $8
So check it out now.
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2. The Blackbook of Craigslist Marketing Part IIHere's an easy to read intro to craigslist marketing. Not as comprehensive as the Free Ad Blueprint that I mentioned last week, but still helpful. This one's only $7 and gives you some new tips that are sure to help you.
And don't worry, even though the title includes the word "blackbook", there's nothing underhanded in it.
The Blackbook Of Craigslist Marketing Part IITo gain most benefit, I'd really suggest that you get this and the Free Ad Blueprint and go through both of them. It's still available at:
Free Ad Blueprint----------------------
3. Silent Profit MachineAlok Jain has come up with a new system that will alow you to grab a share of his profits for a year. And it doesn't cost a cent to get involved.
It's pretty ingenious and you can get the full details, totally free, here:
Silent Profit MachineHe's also teamed up with Jonathon Leger and harnessed the method for a new product, called Viral Profit Machine. Check it out here:
Viral Profit MachineIt's a great product for affiliate program owners which will change the way affiliate programs work (probably) because it allows their affiliates to earn from their referrals for a full year, not just once.
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4. Quotable Quotes #1"Thought and theory must precede all salutary action; yet action is nobler in itself than either thought or theory."
William Wordsworth
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5. Guest Article:
You Can't Solve All Problems With Great Copywriting.
by Dan Lok
So many people I talk to think when they aren't selling something well, something is wrong with their copy.
While this is sometimes the case, I find more often than not the problem has to do with a fundamental marketing issue. What do I mean?
The other day, I drove by this video rental store and noticed they went out of business. I think two and a half years ago I drove by the same place, and I was with a friend, and I said to him, "You know, I bet in a couple of years they will go out of business."
My friend said, "How do you know?"
I told him the rental place would go out of business because the trend now is moving away from rentals and commodities. People instead are turning toward the Internet, toward online on demand videos for example, to online video technology; people are getting what they need online not offline.
It Isn't Always About Copy…
A lot of the time my subscribers send me emails asking for help. Last week for example this fellow sent me an email telling me he's selling a commodity, electronics, and he wanted some copywriting advice. He thought he needed better copywriting to elicit better sales.
Very often people think they have a copywriting problem when the problem is much bigger. In this case, the problem had nothing to do with copywriting.
What this business owner had was a fundamental business problem; finding a way to differentiate himself from everyone else selling electronics.
Selling a commodity like electronics is hard. A lot of time people shopping for electronics look for the lowest price and that is why they buy from a retailer.
So what's the takeaway?
Big Idea - 1
You have to distinguish your business from the rest, dig yourself out from under the trenches. If you are selling a commodity for example, you have to get out of the business if you sell something everyone else does, or find a way to add value to your business so you are THE ONLY ONE to offer a particular service.
Big Idea - 2
Only start a business if you know your profit margin will be 100% or more. Here's another common scenario that happens to me. Often someone comes to me and says, "Well I have this great product, but the profit margin is really paper thin." Then they ask for copywriting advice.
This isn't a copywriting problem. Better copywriting won't solve a profit margin problem; this is an economic problem. Personally, I won't get into any business where the profit margin isn't 100% or more. To operate at a 10, 20 or 30 percent margin is just not my cup of tea. I would always go with the business opportunity that will offer the highest profit margin.
Big Idea - 3
You can't sell a product that has no market, no matter how great the copy. Other people think copywriting is THE solution to all their problems. It isn't. Not always. I don't care how great the copywriting or marketing is, if you try to sell something with little demand, you won't sell anything. You have to recognize that. You can't sell a product nobody wants.
Don't even think about selling something that has no market. Sell something that has massive demand rather than sell to a market that doesn't exist.
Here's the bottom line for all of you still scratching your heads…
if you sell a commodity that isn't selling, get out of the business entirely or find a better way to sell. Find a way to differentiate yourself from the rest. Look to the future and consider the market for your product one, two and five years from now. Then, consider a plan B you can fall back on if trends change.
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This article was written by: Dan Lok, "The World's #1 Website Conversion Expert." Dan's the "go-to" Internet marketing genius that professionals in more than 49 different industries have turned to for hundreds of money-making ads and sales letters.
Dan's reputation for success precedes him and includes a track record of selling over $25.7 million of merchandise and services. Some say, his skills are so sharply honed that he could sell snow to Eskimos… and at a premium price!
Dan's Instant Web Profits System™ package will absolutely change your life!
Instant Web Profits----------------------
6. Quotable Quotes #2"What lies behind us and what lies before us are small matters compared to what lies within us."
Ralph Waldo Emerson on perseverence
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7. Tell Me What You Think!I'd love to hear what you think of this issue of the "e-BizResources Update" newsletter. And of course, if you'd like to share any suggestions for upcoming issues, please send those, too!
Just contact me via:
Suggestions & Comments----------------------
That's all for now.
Thanks and best wishes,
Michael Beauchamp
e-BizResources UpdateP.S. Please forward this to any of your friends and associates that you think may enjoy it or benefit from it.
Labels: affiliate, affiliate marketing, blog, blog traffic, blogging, copywriting, craigslist, free advertising, free traffic, website traffic
